How to Attract the New Age Workers – Women!

I read a recent blog from the US and thought I would apply to my salt and share (thank you http://bhgrealestateblog.com/2009/05/01/using-target-marketing-to-attract-agents/


Some Facts:
More women are entering the workforce because of their husbands losing their jobs.
These women are looking for flexible hours as they generally have children to care for and after school care is not always an option.
Women tend to spend longer in organisation and therefore appear more loyal.
Women are more flexible with work tasks, and will consider anything (most things) as part of their job role.
Women can think about more than 5 tasks at one given time.
Women are most likely to finish tasks at home if there were not finished in the office.
Women are more active users of social networking sites.
Women interact and communicate online – they are relational as opposed to gathering information and make decisions – transactional like their counterparts!

Some Recommendations:
Develop a talent attraction strategy to focus on targeting women to your company.\
Use social media sites to deploy these campaigns – consider Face book, LinkedIn, Twitter.
Become connected with existing female agents you are targeting to join your company online. Friend them, follow them, get LinkedIn with them.
Give your office a makeover.
Working mothers are very busy, but they want to feel connected, remember women are relational! Consider using tools like instant messaging, text messaging, live chat and video conferencing for training and meetings to stay in touch and provide support.
Don’t forget to mentor your new age workers, and provide honest and positive feedback!